ABOUT RAJASTHAN MOTORSPORTS
Founded by Madan Choudhary, Rajasthan Motorsports delivers world-class infrastructure behind India's most extraordinary automotive journeys—combining private proving grounds, high-speed test tracks, 5-star Radisson hospitality, and heavy haul logistics under single-partner ownership.
A DECADE OF BUILDING EXPERIENCES
Delivered at scale across sand dunes, salt pans, and cross-country rally corridors across India.
Across high dunes, salt crust & cross-country trails
Leading automotive OEMs, tyre & media giants
Pioneering offroad infrastructure since 2010
Headquartered in Rajasthan with national reach
PIONEERING INDIA'S AUTOMOTIVE ADVENTURE INFRASTRUCTURE
“Experiences are not just created; they are engineered. In the desert, where there is no margin for error, capability is everything.”
Under the leadership of Madan Choudhary, Rajasthan Motorsports has built an ecosystem where automotive brands execute high-stakes media launches and prototype testing without third-party dependencies. Backed by the multi-sector strength of Choudhary Group, our infrastructure spans 5-star Radisson hospitality, interstate vehicle carriers, and private high-speed proving grounds in Jaisalmer.
BUILT WHERE ROADS END
From hospitality and transportation to logistics, off-road infrastructure and on-ground execution, we bring together every element needed to deliver automotive experiences at scale.
NO FRAGMENTED VENDORS
Zero friction from managing disconnected third parties.
NO OPERATIONAL GAPS
Seamless synchronization between hotel, track, fleet, and safety.
NO COMPROMISES
Uncompromising execution built with Dakar-level precision.
EVERYTHING UNDER ONE HOOD
From automotive marketing and desert testing to luxury hospitality and nationwide fleet haulage, every capability is executed by in-house specialists.
Automotive Industry Expertise
Deep domain experience working alongside India's top automotive engineers, test drivers, and product marketing teams.
Off-Road Specialists
Rally-tested drivers, scrutineers, and desert mechanics who understand extreme dunes, track pacing, and terrain dynamics.
Pan-India Event Execution
Proven capability to deploy mobile field infrastructure, support vehicles, and operations anywhere across the subcontinent.
End-to-End Event Management
Complete conceptualization, licensing, route scouting, track staging, telemetry recording, and post-event media dossiers.
Safety & Risk Management
Comprehensive medical evacuation protocols, 4x4 unimog recovery teams, satellite SOS tracking, and dedicated safety marshals.
Corporate Hospitality Solutions
5-star Radisson luxury stays, curated desert banquets, VIP suites, and protocol management under single-partner ownership.
Hospitality + Transportation + Logistics + Events
THE TEAM: AUTOMOTIVE IS IN OUR DNA
Experienced specialists across every automotive discipline, working seamlessly together to deliver flawless execution.
Product Launch Specialists
Conceive theatrical vehicle reveals and experiential customer journeys.
Media Drive Experts
Route planners who design media-friendly photo stops, technical stages, and logistics.
Off-Road Professionals
Dakar veterans and rally winners leading convoy pacing and track design.
Adventure Drive Curators
Design cross-country itineraries balancing adrenaline with luxury comfort.
Safety & Risk Management Teams
Medical officers, rapid response unimogs, and satellite tracking operators.
Ride Marshals & Ground Operations
Field marshals managing check-ins, convoy spacing, recovery, and tire management.
Corporate Hospitality Experts
Hospitality directors coordinating 5-star accommodations, catering, and concierge.
End-to-End Event Management
Production crews managing sound, lighting, stagecraft, and brand collateral.
WHY RAJASTHAN MOTORSPORTS?
ONE PARTNER. EVERY POSSIBILITY.
BACKED BY THE STRENGTH OF CHOUDHARY GROUP
A multi-faceted business ecosystem spanning hospitality, tourism, transportation, logistics and experiential services.
One foundation –unmatched scale, infrastructure and operational capability.
WHERE BRANDS COME TO EXPERIENCE THE EXTRAORDINARY
Whether you are planning a landmark national vehicle media drive, executing high-stakes dealer summits, or benchmarking R&D prototypes across the dunes, Rajasthan Motorsports delivers with greater control, safety, efficiency, and impact.
